REDUCE STARTUP TIME INSTALL

REDUCE STARTUP TIME INSTALL

This is a significant percentage of potential users that you have convinced to install the app and your app has exactly one chance to convince these users to continue using it. Keep in mind that 25% of mobile apps are only used once after installation. While churn can happen at any point during your user’s journey with your app, you do not want them to abandon it before they’re even past the starting line! Why is it important to track and improve startup time?Ī good first impression is key for retention. For a more technical deep dive, you can check out these posts by Apple and Google. It’s the price of admission before a user can experience your application.

It’s the length of time between when a user launches your app and when they can actually interact with it. How can mobile teams improve their app’s startup time?įor our purposes here, we’ll take a user-centric approach to defining startup time.Why is it important to track and improve startup time?.The moment they decide the wait isn’t worth it, you’ve lost them for good. It is an obstacle preventing your users from experiencing that which your app has to offer. While there are many metrics to measure when evaluating a mobile app’s performance, startup time is one of the most important because it actively asks your users to be patient with your app. If you make them wait too long, they’ll simply decide to go elsewhere. Your startup time is like the waiting line for users to get into a restaurant. 1, 2023 to ensure that all content and links included are up to date.Įvery time someone uses your mobile app, they must first launch it and … wait. Editor’s Note: This post was originally published on Apr.

Reduce startup time